Sears Holiday Jewelry

CHALLENGE: Sears wanted a whole new look to become a go-to destination for holiday jewelry gifts.

SOLUTION: I created a visual concept based upon their “Shimmer & Shine” holiday theme. Photography was created to convey the magic of the season while highlighting their products. A concept for a digital catalog was created to reach an even greater audience and increase online purchases.

concept • photo art direction • layout & design


photography: Jeff Dahlgren,  Grant Boyle