Abigail Glaum-Lathbury

CHALLENGE: Abigail Glaum-Lathbury, an emerging fashion designer, needed a brand that established her line as professional and sophisticated while showcasing the artistry and originality of her work.

SOLUTION: Clean graphics and dramatic photography were utilized to create an identity that reflected the designer’s sense of refinement and her amazing creativity.

identity • photo direction • website • lookbooks • promotional materials