CHALLENGE: Nevamar was in search of a memorable identity as they were preparing to launch their first designer collection in the competitive contract interiors market. They needed to establish themselves as a credible resource for high-end interior designers.

SOLUTION: Inspired by the patterns themselves, I created a brand image that matched their energy and wit. Printed promotional materials, displays and a website utilized a clean format that focused on the art of the collection and highlighted the beauty of the products.

identity • advertising • website • exhibit display concept • promotional materials