CHALLENGE: The owner of Habit wanted to create a new boutique to showcase emerging independent desigers.

SOLUTION: Inspired by the high-quality of the carefully curated merchandise a refined identity was created that helped Habit grow and be named “Best New Boutique” by Chicago Magazine. From interior design and marketing to e-commerce, a distinctive brand image was crafted. The elegant brand was reinforced through color, materials and handmade elements.

identity • interior design • photo direction • website • signage • promotional materials