Pulse Magazine

CHALLENGE: Amway wanted their business magazine revised to better appeal to their under-35 target audience.

SOLUTION: A complete redesign of the branding, layouts, sections, features, copy voice and new photo direction helped to make this publication feel more modern. We abandoned the print version and went 100% digital. Using the capabilities of Adobe DPS we added interactive content to engage users and make the stories come to life.

branding • art direction • style guide • layout • UX/UI design