Kmart Back To School

CHALLENGE: To separate itself from the competition, Kmart needed a fresh approach for the back-to-school season.

SOLUTION: The Make It Epic concept provided a modern attitude that was perfect for the new school year. A microsite became the ultimate back-to-school resource center — providing quick links to great outfits and supplies as well as special deals and contests. Promotions, emails, and signage rounded out the campaign.

identity • marketing strategy • photo plan • promotional mailers • email blasts • microsite concept • signage