United Uniforms

CHALLENGE: After many years United Airlines was updating their uniforms. They needed to motivate their team members to shop for new wardrobes. They were concerned about employees all over the globe obtaining the right garments and being happy with them.

SOLUTION: A contemporary, sophisticated website was concepted to reflect the modern uniform program. A comprehensive sizing section and fit-guide videos were proposed to aid in shopping and decrease returns. Fashion-forward photography shot in their flagship Helmut Jahn terminal and inspirational lookbooks were recommended to entice purchases as well as mobile access to enhance shopability.

concept • photo plan • site map • wireframes • design • layout