A take it all apart & clean it up kind of challenge = my kind of fun.
Interesting Re-branding
Curious to see what comes of this. Will they stick to it? Will it work as they envision?
fashionista.com
Sminthsonian's New Branding
Porter Airlines Branding
I had to go to Toronto for a photo shoot & was pleasantly surprised to encounter Porter Airlines. We flew right into downtown Toronto, the lounge was fabulous & the flight attendants had fun retro uniforms. Their integrated branding was impressive. While I'm not sure I would have chosen cartoons of woodland creatures to represent this refined travel experience, I think it somehow really works.
Branding firm Winkreative handled everything from naming the company to the interior design of the airplanes, website development and furniture selection in the airline’s lounge. It was obviously a well-coordinated effort grounded in a solid brand premise and a single creative approach. And it’s carried through every touchpoint.
